If there’s one thing we’ve learnt in the past 25 years, it’s this: Excellence Matters. It’s a little something we’ve taken to heart, in a rather big way. If you’d like to see it in practice, visit any one of our 200 stores and they will provide ample proof – In the form of our legendary classics, both old and new.

Let’s not forget our famous devotion to craftsmanship and quality.

And while excellence may be its own reward, we must admit that the patronage of half a million Upper Crest customers gives us no small amount of satisfaction. It’s been 25 years now since we began our journey back in 1989. And for the next 25 years, we’re certain of one thing – what matters will always stay the same.

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